Your Boss Will Think You’re an Ecom Genius
If you’re optimizing for growth, you need ecomm tactics that actually work. Not mushy strategies.
Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.
Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.
Subscribe for free and get your next growth unlock delivered weekly.
Our Sponsor
Fact-checked stories about the things you thought you knew. Written for people who don’t mind being corrected — or shocked.
ISSUE #048 · FUN FACTS · AUGUST 2026
Another light one. Five things nearly everyone is sure of, each of which falls apart the moment you look — two animals, one emperor of physics, one wall, and a doctor who spent fifty years annoying his mother. No poison gas this week. As before, you’ve earned it.
1. Lemmings don’t throw themselves off cliffs. Disney did.
The image is fixed in the culture: a grey tide of little rodents pouring over a cliff edge into the sea, driven by some dark instinct to thin their own numbers. It’s one of nature’s great set-pieces. It’s also completely staged.
The scene comes from White Wilderness, a 1958 Disney “True-Life Adventure” that won the Academy Award for Best Documentary. There was very little documenting going on. Lemmings aren’t native to Alberta, where it was filmed, so the crew bought a few dozen and trucked them in. To fake the “migration,” the animals were run on a snow-covered turntable and shot from tight angles to look like a horde. Then, for the finale, they were herded off a cliff — not into the sea, which was actually a river — while the narrator solemnly described their urge for mass suicide.
Real lemmings do boom and crash in number, and when food runs short they disperse, sometimes swimming across water and occasionally drowning. That’s the whole of it. No cliffs, no death drive. The public only learned how the footage was made in 1982, when a CBC investigation exposed it — by which point the Oscar was long won and “like lemmings to the sea” was permanently in the language.
2. You can’t see the Great Wall of China from space with the naked eye.
It’s the one thing everybody “knows” about the wall, and it was being repeated long before anyone had gone up to check. The best-known version is a Ripley’s Believe It or Not cartoon from 1932, claiming the wall was the only human work visible from the Moon. An English antiquarian made a similar Moon claim back in 1754. The wall is old; the myth is nearly as old as the telescope.
The reality: astronauts from Apollo onward have tried and failed to pick it out. The wall is enormously long but only a few metres wide, and it’s built from local stone that follows the natural colours and contours of the land, so it blends in rather than standing out. From the Moon, Neil Armstrong and others confirmed you can’t make out any human structure at all. From low orbit you can photograph the wall with a powerful telephoto lens — but not spot it by eye.
The neatest proof came from China itself. When Yang Liwei, the country’s first astronaut, returned in 2003, he admitted he hadn’t been able to see it. The claim was quietly taken out of Chinese school textbooks.
3. Ostriches don’t bury their heads in the sand.
They’d suffocate, for a start. The largest bird on Earth is not in the habit of burying its breathing apparatus in the ground and hoping the lion loses interest.
The myth is ancient — it traces to the Roman writer Pliny the Elder, around AD 79, who claimed ostriches think that if they hide their head in a bush, the rest of them is hidden too. What people actually see is two perfectly ordinary behaviours. Ostriches dig shallow holes in the ground for nests, and several times a day they push their heads right down to turn the eggs. And when a predator is close and running isn’t an option, an ostrich will drop flat and stretch its neck along the ground to look, from a distance, like a low mound. Both, from far away, resemble a head vanishing into the earth.
For the record, an ostrich has no reason to hide. It sprints at seventy kilometres an hour and delivers a kick that has been known to kill a lion.
4. Einstein never failed maths. He was a prodigy at it.
This is one of the best-loved motivational “facts” going: even Einstein flunked maths, so chin up. It’s false, and Einstein said so himself. “I never failed in mathematics,” he pointed out, adding that he’d mastered differential and integral calculus before he was fifteen.
Two misunderstandings keep it alive. The first is his 1895 entrance exam for the Zurich Polytechnic, which he genuinely did fail — but on the general sections like botany, zoology and French, not the maths and physics, which he sailed through. He was also two years younger than the usual candidates. The second is a quirk of his old school reports: the Swiss grading scale ran one way and was then flipped, so a run of top marks briefly looks, to a modern eye, like a run of failing ones.
He struggled with rote learning and bristled at strict teachers. He never struggled with the maths.
5. Cracking your knuckles doesn’t cause arthritis. A doctor spent fifty years proving it.
Every habitual knuckle-cracker has been warned they’re grinding their joints toward ruin. The warning has no evidence behind it — and we know that partly because one man went to heroic, faintly unhinged lengths to check.
Dr Donald Unger, an American physician, had been told off for the habit as a boy. So he ran an experiment on himself. For roughly fifty years he cracked the knuckles of his left hand at least twice a day — some 36,500 cracks — while never cracking his right, keeping it as a control. At the end he X-rayed both hands. No arthritis in either, and no difference between them. He published the result in a rheumatology journal in 1998 and won the 2009 Ig Nobel Prize in Medicine for it. Larger imaging studies have since agreed: no link.
The pop itself isn’t bone or cartilage grinding. It’s gas bubbles collapsing in the fluid that lubricates the joint — closer to opening a fizzy drink than to anything breaking.
Five more confident beliefs, five small corrections. Deploy one at the right moment this week and watch the tiny recalculation happen behind someone’s eyes. That, as ever, is the entire point of this newsletter.
BY THE NUMBERS
1958
Year Disney’s White Wilderness staged the lemming “mass suicide” that everyone still believes. Real lemming cliff-suicides on record: zero.
0
Human structures visible from the Moon with the naked eye — the Great Wall included. From low orbit it takes a telephoto lens.
70 km/h
An ostrich’s sprint speed. It has no need to hide its head — it can outrun almost anything and kick a lion to death.
Under 15
Einstein’s age when he’d already mastered differential and integral calculus. Number of times he failed maths: none.
36,500
Times Dr Donald Unger cracked his left knuckles over ~50 years to test the arthritis myth. Arthritis produced: none.
OneWildWorld!
Facts you never asked for. Knowledge you can’t unsee.
Last week’s deep-dive: America Banned Real Kobe Beef but Never Banned the Word. So Restaurants Sold You ‘Kobe’ Fakes — Anyone Can Legally Call Beef ‘Kobe.’
Click to read last week’s deep-dive →
Share this newsletter with someone who needs to know.
Sources
Lemmings: Alaska Department of Fish & Game, “Lemming Suicide Myth: Disney Film Faked Bogus Behavior”; Snopes, “White Wilderness lemming suicide”; the CBC exposé of the staged footage (The Fifth Estate, “Cruel Camera,” 1982).
Great Wall: Scientific American, “No, You Can’t See the Great Wall of China from Space” (2024); astronaut accounts from Apollo to the ISS (incl. Alexander Gerst, 2018); Al Jazeera, “China’s spaceman shatters a myth” on Yang Liwei (2003).
Ostriches: McGill Office for Science and Society, “Ostriches Do Not Really Stick Their Heads in the Sand”; Live Science, “Do ostriches really bury their heads in the sand?” (2024); origin traced to Pliny the Elder, Naturalis Historia, Book X.
Einstein: HowStuffWorks, “Did Einstein really fail math?”; the reversed Swiss grading-scale explanation (per a 1984 New York Times review of his school records); Walter Isaacson, Einstein: His Life and Universe.
Knuckles: Donald Unger, “Does Knuckle Cracking Lead to Arthritis of the Fingers?” (Arthritis & Rheumatism, 1998); Scientific American, “Crack Research” (2009); Ig Nobel Prize archive (Medicine, 2009).
ONE MORE THING
You can read our MANY newsletters for free at our website:
Read our archive for free at OneWildWorld.com →
Wake Up Smarter About AI.
The president of OpenAI. The CEO of Google. The founder of LinkedIn. We talk to the people building AI. Every morning, we put what they told us in your inbox.
What they're actually worried about. What they're betting on. What's coming next. Delivered in five minutes, before your first meeting.
With one email, and only five minutes, you can stay ahead of 99% of the world.


